Together with the team at R/GA Berlin, we made it onto Europe's biggest ad space during the strange early days of the Covid-19 pandemic. Google and the city of Hamburg had asked us to help them send a message of unity to the people of Hamburg and direct them to the city's website for health support. So we simply stated the obvious and reminded Hamburgers of what makes their city so unique: Hamburg has more bridges than Amsterdam and London combined. Translation: "A city with so many bridges knows how to stick together.”

Together with the team at R/GA Berlin, we made it onto Europe's biggest ad space during the strange early days of the Covid-19 pandemic. Google and the city of Hamburg had asked us to help them send a message of unity to the people of Hamburg and direct them to the city's website for health support. So we simply stated the obvious and reminded Hamburgers of what makes their city so unique: Hamburg has more bridges than Amsterdam and London combined. Translation: "A city with so many bridges knows how to stick together.”

Agency: R/GA Berlin / Role: Senior Copywriter

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