Triggered as the world enters its villain era. Occupying the space between the shooter and the target. Merchants of death, exposed. Their merchandise, upcycled. As long as one bullet is produced, we’re all targets.

Co-designed and art directed FRIEDEN F/W25 campaign. Shot by Clemens Klenk. Hair/Makeup by Gianluca Venerdini. Produced by Erica Merticaru. Models are Rory and Ofelia. See more here.