For the launch of a limited edition Nike Cortez sneaker, we built a unique sound system to help amplify the underserved femme communities of Paris. In collaboration with Boilerroom, we put the sound system to the ultimate test during one of Paris' most vibrant events: Fête de la Musique.

Embodying the outcast spirit of the Nike Cortez, "Unmuted" celebrated the bold choices in sound, styling, and performance. Led by the next generation of femme creators shaking up the city of lights.

Agency: Convoy Paris
Role: Concept, Writer