Nike Paris - Unmuted (2023)
For the launch of a limited edition Nike Cortez sneaker – inspired by France's Fête de La Musique festival –, we built a unique sound system with the purpose to help amplify the underserved music communities of Paris. On the day of the festival, we put the sound system to the test in collaboration with Boilerroom.
Embodying the outcast spirit of the Nike Cortez, "Unmuted" represents the bold choices in sound, styling, and performance. The ones that shake up the ground beneath the city of lights – driven by a new generation of Parisian femme creators.
Agency: Convoy Paris
Role: Concept, Writer
Nike Paris - Unmuted (2023)
For the launch of a limited edition Nike Cortez sneaker – inspired by France's Fête de La Musique festival –, we built a unique sound system with the purpose to help amplify the underserved music communities of Paris. On the day of the festival, we put the sound system to the test in collaboration with Boilerroom.
Embodying the outcast spirit of the Nike Cortez, "Unmuted" represents the bold choices in sound, styling, and performance. The ones that shake up the ground beneath the city of lights – driven by a new generation of Parisian femme creators.
Agency: Convoy Paris
Role: Concept, Writer